What are the 10 most viewed YouTube videos in 24 hours?

In the digital age, YouTube has become a powerful platform for artists to reach a global audience. The ability to garner millions of views within the first 24 hours of a video release has become a benchmark for success and influence. As of 2024, the list of the top 10 most viewed YouTube videos in 24 hours highlights the dominance of K-pop, especially groups like BTS and Blackpink. Here, we delve into these 10 most viewed YouTube videos in 24 hours.

Most viewed YouTube videos in 24 hours

1. “Butter” by BTS – 108.2 Million Views

Released on May 21, 2021, “Butter” by BTS holds the record for the most views in 24 hours on YouTube, amassing an astounding 108.2 million views. The song’s catchy melody, vibrant visuals, and the band’s global fanbase, known as ARMY, played significant roles in achieving this feat (AIR Media-Tech) (Alphr).

2. “Dynamite” by BTS – 101.1 Million Views

Prior to “Butter,” BTS had already set a high bar with “Dynamite,” which garnered 101.1 million views within the first day of its release on August 21, 2020. This retro-inspired track marked BTS’s first all-English single, broadening their appeal and breaking numerous records (AIR Media-Tech) (Guinness World Records).

3. “Pink Venom” by Blackpink – 86.3 Million Views

Blackpink’s “Pink Venom” secured the third spot with 86.3 million views in 24 hours. Released as part of their second full album, this song showcased the group’s powerful vocals and dynamic choreography, captivating fans worldwide (AIR Media-Tech) (The Teal Mango).

4. “How You Like That” by Blackpink – 86 Million Views

Another Blackpink hit, “How You Like That,” reached 86 million views in its first day. Released in June 2020, this song emphasized themes of resilience and triumph, resonating deeply with listeners and earning numerous accolades (AIR Media-Tech) (The Teal Mango).

5. “Ice Cream” by Blackpink Ft. Selena Gomez – 79 Million Views

The collaboration between Blackpink and Selena Gomez, “Ice Cream,” garnered 79 million views within 24 hours of its release. The bright, playful visuals and catchy tune made this song an instant hit, blending the styles of both artists seamlessly (AIR Media-Tech) (Alphr).

6. “Boy with Luv” by BTS and Halsey – 74.6 Million Views

“Boy with Luv,” featuring American singer Halsey, achieved 74.6 million views in its first 24 hours. Released in April 2019, this song marked a significant collaboration and highlighted BTS’s appeal across different music markets (AIR Media-Tech) (The Teal Mango).

7. “Lalisa” by Lisa – 73.6 Million Views

Lisa’s debut solo single “Lalisa” amassed 73.6 million views on its first day. As a member of Blackpink, Lisa’s solo endeavor was highly anticipated, and the music video, showcasing her charisma and talent, did not disappoint (AIR Media-Tech) (Alphr).

8. “Permission to Dance” by BTS – 72.3 Million Views

BTS’s “Permission to Dance” received 72.3 million views in its first 24 hours. Released in July 2021, this song aimed to spread positivity and joy during the challenging times of the COVID-19 pandemic, resonating widely with audiences (AIR Media-Tech) (The Teal Mango).

9. “Life Goes On” by BTS – 71.6 Million Views

Released on November 19, 2020, “Life Goes On” by BTS garnered 71.6 million views within the first day. The song’s comforting message and reflective lyrics about life during the pandemic struck a chord with many, further solidifying BTS’s global impact (Alphr) (The Teal Mango).

10. “Me!” by Taylor Swift and Brendon Urie – 65.2 Million Views

“Me!,” a collaboration between Taylor Swift and Brendon Urie of Panic! at the Disco, received 65.2 million views in its first 24 hours. Released in April 2019, the vibrant and upbeat music video appealed to fans of both artists, earning a spot among the most viewed videos (AIR Media-Tech) (The Teal Mango).

The Key to Success

The success of these videos can be attributed to several factors:

Loyal Fanbases: Both BTS and Blackpink have incredibly dedicated fans who actively promote their content across various platforms.
High-Quality Production: The visually appealing and well-produced music videos captivate viewers and encourage repeated views.
Strategic Releases: Timely releases and promotional campaigns ensure maximum visibility and engagement.
Global Appeal: These artists have successfully crossed cultural and language barriers, appealing to a diverse international audience.

In conclusion, the record-breaking views of these videos within 24 hours highlight the power of K-pop and the global reach of YouTube as a platform. The combination of devoted fanbases, high-quality content, and strategic marketing continues to set new standards for success in the digital age.

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Source: YouTube